1. All staff have Richard's address, so they can mail him any ideas they have for improvements.
2. For the people who work for you or with you, you must lavish praise on them at all times.
3. The key to encouraging innovation within the Virgin ranks is to listen to any and all ideas and to offer feedback.
4. Richard writes his staff letters to tell them everything that is going on and to encourage them to write him with any ideas or suggestions. Sometimes people come to him with personal problems, while others have suggestions for improvements in their companies.
5. Go out with your staff members and drink and socialise. They dont lose respect for you because they see your human side. They actually gain more respect for you.
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